LeighAnne Turner

The Challenge

An enterprise broadcast network inherited a massive ecosystem: 27,000+ Drupal pages, multi-year traffic decline, crawl budget hemorrhaging, and deep technical debt. The site was suffering from duplicate content, orphaned pages, and infrastructure chaos. No one had mapped the architecture. The organization had no idea how bad it was.

The Strategy

I started with diagnosis, not action. Conducted a comprehensive technical audit identifying 6,400+ duplicate and orphaned URLs. Mapped the entire site structure to understand why crawl budget was wasted. Built a prioritization framework that freed resources for high-impact pages.

Then: systematic consolidation. Worked with Dev team to implement redirects, restructure site hierarchy, and enforce crawl optimization. Implemented Core Web Vitals improvements (38% faster LCP, CLS failures from 41% → <8%). Built GA4 tracking for 690K+ donation events to prove SEO’s revenue contribution.

The Results

Organic sessions increased from baseline to 276,000+ YoY with 64.5% engagement rate. Non-branded rankings improved by median 52 positions. More importantly: proved that technical precision and strategic prioritization could reverse multi-year declines. Established playbooks for future optimization that the organization still uses.

What This Taught Me

Enterprise-scale SEO requires both technical depth and change management skills. The biggest wins come from identifying what’s broken in the infrastructure, not just optimizing what already works. And when you connect SEO to business outcomes (in this case, donation revenue), suddenly leadership cares deeply about organic strategy.

The Challenge

An AdTech SaaS company operates in a competitive space. Google rankings are hard. Competitor content is strong. But there’s a bigger problem: most brands aren’t optimizing for how AI actually cites content. ChatGPT, Perplexity, and Google SGE are reshaping discoverability. Traditional SEO playbooks don’t account for this shift.

The Strategy

I built the company’s first integrated SEO and AEO program from a blank page. No existing strategy. No team. Just “make organic grow.”

Started with monitoring: built a comprehensive framework tracking how content surfaces across ChatGPT, Perplexity, and Google SGE. Tested entity schema configurations. Measured which content structures improved LLM citation rates. Published 25+ long-form articles targeting high-intent AdTech and predictive modeling queries.

Then: systematic optimization. Implemented FAQ schema, entity-based markup, and structured data that positioned content for generative search. Built GA4 attribution framework tracking organic impression → SQL → opportunity. Aligned with PMM and Brand teams to ensure SEO supported go-to-market priorities.

The Results

30%+ organic growth within six months. First-page rankings for competitive terms within weeks. 40% increase in LLM citation rates. More importantly: established repeatable playbooks for AI-ready content that are now being adopted industry-wide. Proved that early-stage AEO adoption creates sustainable competitive advantages.

What This Taught Me

The future of SEO isn’t about out-ranking competitors in Google. It’s about making your content the most discoverable across all search paradigms—traditional engines, AI answer systems, and human trust factors. Organizations that understand this now will dominate visibility later. I’m building the frameworks they need.

The Challenge

Managing concurrent B2B client portfolios requires a different skill set. Each client has different competitive landscapes, different ICP, different technical infrastructure. You can’t scale the same playbook. You have to think systematically while executing customized strategies.

The Strategy

Built repeatable diagnostic frameworks that could be adapted quickly. Conducted comprehensive technical audits for each client, identifying crawl inefficiencies and site architecture issues. Executed keyword research aligned to client business goals and audience intent. Developed content strategies that balanced quick wins with long-term authority building.

Partnered with external agencies on digital PR initiatives to earn authoritative backlinks (DR 70+). Designed GA4 dashboards that proved SEO’s direct contribution to client revenue. Maintained strong stakeholder relationships through regular communication and transparent reporting.

The Results

Delivered 90%+ YoY organic growth for B2B law firm clients. Achieved top rankings for competitive local and national keywords. Secured 30+ high-authority backlinks that improved domain authority scores. More importantly: proved that standardized processes and systematic thinking can scale across different industries without losing customization.

What This Taught Me

Agency work teaches you rigor. When you’re accountable to multiple clients and missing a milestone impacts client trust, you learn to prioritize ruthlessly, communicate clearly, and deliver consistently. It also teaches you pattern recognition—what works in one industry often applies to another, but the application has to be thoughtful.